Detail View: Streetcar Advertising Cards: W623.jpg
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Filename:
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W623.jpg
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Category:
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Public Service
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Brand:
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Community Chest
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Company:
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Community Chest of San Francisco, CA
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Coverage:
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National
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Headline:
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Give Give Gladly Pledge Enough
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Card Text:
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Give Give Gladly Pledge Enough "What! No Food!" says "Little Joe," Community Chest Campaign Baby for 1948 -- "I'm Smiling Now, But I Won't be if You Don't --" Everybody's Giving 112,379 Men, Women and Children Directly Benefited by Your Red Feather Community Chest Services Lasy Year....indirectly everyone benefits
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Border Text:
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Border: Local No. 17 Amalgamated Lithographers of America Union Label San Francisco 9
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Date:
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1948
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Size:
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11" x 28"
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Remarks:
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�The first Community Chest charitable fundraiser was organized in Cleveland, Ohio in 1913.� This group gave local businesses and citizens an opportunity to donate to a single group which then dispensed the money to various charities around the community.� The symbol was a giant red feather "thermometer" which kept track of the gathering donations.� By 1929 there was 350 Community Chest communities and by World War II more than 1,000 places featured the giant red feather. The name "Community Chest" was phased out in 1963 and slowly it became The United Way. The fundraising purpose, to assist local charities, has remained the same however.
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Source:
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Western Railway Museum
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