In late 1901 Minnie Maud Hanff, a freelance jingle writer, invented the character Jimmy Dumps, a morose character who on eating the cereal was transformed into�Sunny Jim. Dorothy Ficken produced line drawings, and Hanff produced light hearted jingles describing Sunny Jim's transformation. The advertising appeared in magazines, on billboards, and on the sides of urban trolley cars from May 1902 through to the fall. Force wheatflakes brand was revived for UK consumer in recent years, and was acquired by Nestl� but the product is no longer being sold.
remarks
In late 1901 Minnie Maud Hanff, a freelance jingle writer, invented the character Jimmy Dumps, a morose character who on eating the cereal was transformed into�Sunny Jim. Dorothy Ficken produced line drawings, and Hanff produced light hearted jingles describing Sunny Jim's transformation. The advertising appeared in magazines, on billboards, and on the sides of urban trolley cars from May 1902 through to the fall. Force wheatflakes brand was revived for UK consumer in recent years, and was acquired by Nestl� but the product is no longer being sold.
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