Detail View: Streetcar Advertising Cards: W6784.jpg
|
Filename:
|
W6784.jpg
|
|
Category:
|
Food
|
|
Brand:
|
Force
|
|
Company:
|
Force Food Company
|
|
Product Status:
|
Product No Longer Available
|
|
Headline:
|
Jim Dumps would walk the floor for hours
|
|
Card Text:
|
Jim Dumps would walk the floor for hours With baby who yelled with all its powers. If tacks attached his feet, so bare, In double blanks Jim Dumps would swear. Such trrifles now don't bother him, For "FORCE" has made him "Sunny Jim!"
|
|
Border Text:
|
Border: American Lithographic Co., N.Y.
|
|
Date:
|
ca1902
|
|
Size:
|
11" x 21"
|
|
Remarks:
|
In late 1901 Minnie Maud Hanff, a freelance jingle writer, invented the character Jimmy Dumps, a morose character who on eating the cereal was transformed into�Sunny Jim. Dorothy Ficken produced line drawings, and Hanff produced light hearted jingles describing Sunny Jim's transformation. The advertising appeared in magazines, on billboards, and on the sides of urban trolley cars from May 1902 through to the fall. Force wheatflakes brand was revived for UK consumer in recent years, and was acquired by Nestl� but the product is no longer being sold.
|
|
Source:
|
Western Railway Museum
|