You might be surprised to learn that many of the consumer brands and products we enjoy today exist because of streetcar advertising. The Industrial Revolution of the early 1900’s and a massive consumer audience riding over 50,000 streetcars in nearly 3,000 cities and towns in every state of the union provided a great opportunity for Barron Collier, a native of Memphis, Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world. By age twenty-six, he was a millionaire and at one time had business offices in 70 cities with business interests in more than a thousand cities. Most of these advertising cards have remarkable color graphics; over 1750 of them are included in this database for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today, the advertising community might be surprised to learn that the basic principles of consumer advertising have